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Project : Pokumaa
Date: Jun 2008
Address :
About the project:
Edgar Valter is one of the most famous Estonian writers and illustrators of books for children. He has illustrated more than 250 books. The first book of Edgar Valter that was written and illustrated by himself is "Pokuraamat" (Poku Book). The answer of Edgar Valter to the question how artist has become a writer was: "In the process of illustrating many books for children, the idea and wish formed to write myself for children. The main inspiration was the nature of Võru county, where I have lived for longer time now."

There, in the nature of Võru county, is now the real Pokumaa (Poku Land). It’s a place where children can learn about nature and artwork of Edgar Valter. In the spring of 2008 Pokukoda (Poku House) was built. It’s definitely the most original log-house in Estonia. There are like two giant pokus between road and forest. That’s how a big building looks like with those roofs made of planks which are similar to poku coats. Pokukoda offers expositions of Edgar Valter’s original illustrations and oil paintings.

In the spring 2008 new website was also launched. The task of NMG was to create website which has large content, but in spite of this can be maintainted by the customer. The design had to reflect Edgar Valter’s artwork, but remain simple and user-friendly. Beside usual solutions we created for Pokumaa website also e-cards, games, wallpapers and content for cell phones.

The website is in Estonian and English languages. Basic information is also in Russian, German, Latvian and Finnish languages.

New Media Guru is grateful to Helina Kärgenberg, who represented Pokumaa. Thanks to her our co-operation was smooth and communication was pleasant and stress-free.
Website of Pokumaa
Website of Pokumaa
Mushroom game
Client's feedback

I am very satisfied with the co-operation. I think that creating the website for Pokumaa wasn't the easiest task, especially considering certain limits using original materials (illustrations). I liked that in the situations where we wished to have different solutions, you offered new options. Also I liked the flexibility and speed of your work.

We wished to have a website that can be maintained by ourselves. NMG offers us this feature and managing website's content is easy and logical. It's a great pleasure to hear from Pokumaa visitors that they like our website. I find this to be the best credit for the work!

I am very satisfied with the result. For me it's important that information can be easily found on the website, that is updated constantly and made for the people, who will use it. The new website is interesting for children and their parents. We hope that many visitors will find their way to Pokumaa by the help of the website.
Helina Kärgenberg, member of the board

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